Whether you were a baby or a teen—the 90s were the best decade. Maybe I’m a little biased since I grew up at a time that was much simpler. When notes were passed instead of texts, and shopping meant going to the local mall or looking forward to the latest catalog of dELiA*s arriving in the mail. Summer days were spent outside roller skating and bike riding and not inside on the computer. Recently I wrote about my vacations at the CT shore which got me thinking about this time period and how much I miss it. I did some looking around and found a ton of must-follow Instagram accounts if you’re seeking some 90s nostalgia.
The 90s Kids highlights life before technology posting throwback photos of Pogs, Beanie Babies, Super Soakers, Tamagotchis, and Goosebumps. I love the 90s nostalgia I get when something I once owned pops up in my feed.
Scrolling through Sanrio brings me back to a time when Hello Kitty lunch boxes and pencil cases were must-haves for the first day of school. Besides Hello Kitty, Sanrio posts pictures and merchandise of favorited Japanese characters like My Melody, Gudetama, Chococat, Keroppi, Aggretsuko, Badtz-Maru, and more!
90s Models takes us back to when Noami Campbell, Kate Moss, Christy Turlington, and Cindy Crawford graced the glossy covers of Vogue, Elle, and Vanity Fair; and when they appeared in countless editorials and ads. It’s a must follow if you’re into 90s fashion and love seeing the style and trends of this decade.
I became familiar with Supreme after seeing the cult classic, Kids and perhaps no street style label represents the 90s like Supreme does. Two of its stars, the late Justin Pierce and the late Harold Hunter were signed to the skate team which was prevalent in the movie. You can view vintage photos of skate crews through the years and celebrities rocking the Supreme label.
Paparazzi shots of Bill Clinton’s cat Socks, photos of Kurt and Courtney, candid snaps of Blake Lively dressed as Baby Spice, and Robert Downey Jr. in an orange jumpsuit…90s Anxiety pays tribute to some of the most memorable pop culture moments of the decade.
Sex and the City premiered in 1999 and became my favorite show of the new decade. Every Outfit on Sex and the City is a tribute to stylist Patricia Field’s creations, and like the name says, it features every outfit the cast wore. I love seeing how the styles evolved from season to season.
A few years ago I spotted an “explosion cake” from Flour Shop on Instagram. Not only did I try to make my own version, but when I visited NYC I made sure to stop in and have one for my Birthday. The rainbow theme of this cute bakery along with the vibrant layers of delicious cake and sprinkles would have fit in perfectly during the 90s.
The digital archive Veteranas and Rucas posts vintage photos mostly taken in East L.A. and other parts of Southern California. Followers can email the account and submit their throwback pics. I love looking at the authentic Chicano style back in the day.
A layered “Pink Head” pearl choker by Tarina Taraninto was the first designer piece of jewelry I ever owned, and to this day it’s still one of my favorites. Years later, I’m just as obsessed with the label as I was when I was first introduced to it. Scrolling through her feed and viewing the pastel themed jewelry and photos makes me want to shop and get creative. Her company was established in 1995, and she’s been creating whimsical jewelry and accessories ever since. She’s also collaborated with two of my favorite style icons: Barbie and Hello Kitty.
The publishing company Idea Ltd posts an array of photographs from some of their most sought after books and also some gems from the 90s. Some of their interesting posts are The Comme des Garçons brand book, Chloe Sevigeny modeling for Miu Miu and David Bowie photographed by Sukita. Best of all, when these vintage photos are posted to IG, it means that there are a few copies of the book available for purchase on their website.
Here’s another throwback account that showcases some of the most iconic 90s pictures. Classic photos of celebrities on set (Leonardo DiCaprio in Romeo + Juliet, the cast of Set It Off, Ice Cube in Boyz n the Hood, Johnny Depp in Fear and Loathing in Las Vegas, Rosario Dawson in Kids) mixed in with old school pictures of Snoop Dogg, Quentin Tarantino, Easy E, Angelina Jolie, Aaliyah, JLo, the cast of Friends, and more.
Established in 1996, Style.Lab was another brand I loved during my tween years. Their brightly colored stickers, gel pens, and notebooks, their furry and glitter keychains, and their holographic backpacks and tote bags, will give you flashbacks of your childhood. Decades later, you can see the influence the 90s had on their accessories because they haven’t changed much over the years.
Joyrich is my favorite street style label and pretty much every piece they design pays homage to the 90s and the laid back vibe of Los Angeles. In the past, they’ve collaborated with labels that were big during that time period like Playboy, K-Swiss, and Reebok. They’ve partnered with Snoop Dogg to create a line that celebrated the West Coast, and they’ve featured 90s favorites The Simpsons and Coca Cola in their designs. From neon nylon jackets, oversized sweaters, to fanny packs and metallic totes this label looks similar to what you would have found in your local mall, except that it’s high end fashion.
90s Magz pays tribute to the decade by posting photos of magazine covers, ads, editorial layouts, and celebrities. If you want to remember what a dELiA*s catalog looked like, see the original Caboodles cases or even compare shoes from then to now, this is the place.
I became a fan of the jewelry line VidaKush after shopping at their booth inside Melrose Trading Post. Since then, I’ve gotten so many gifts for friends and family (and myself), and received many compliments. The handmade jewelry line has an array of styles (boho, eccentric, girly, clubwear) but my favorites are their 90s influenced pieces. From chokers, Ol English gothic lettering, chunky belts, lucite plastic bracelets and charms, this affordable line is where I get a lot of my costume jewelry.
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